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MCD to come up with ad park

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Express news service

Posted: Jan 05, 2008 at 0000 hrs IST

New Delhi, January 4 The MCD is working on an advertisement park, which will be called Advertisement Oasis. The oasis will be a one-spot project launch hub.

MCD officials said tenders will be invited from private companies after the Standing Committee and the MCD House clear the project. MCD officials also said this is a revolutionary scheme as till now there is no single spot in India dedicated to product launch.

The park will have virtual screens floating in air, amphi-theatre screening advertisements, shopping arcades and food courts. The facility will come up in a three-and-half acre plot. Officials said till now only 8 per cent of total advertisements are outdoor.

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