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MCD officials said tenders will be invited from private companies after the Standing Committee and the MCD House clear the project. MCD officials also said this is a revolutionary scheme as till now there is no single spot in India dedicated to product launch.
The park will have virtual screens floating in air, amphi-theatre screening advertisements, shopping arcades and food courts. The facility will come up in a three-and-half acre plot. Officials said till now only 8 per cent of total advertisements are outdoor.


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