The outlet is the first as a part of strategic tie up between McDonald's and Hindustan Petroleum Corporation Limited to set up and operate outlets, stated a press note. McDonald's would be opening 4 restaurants at select HPCL retail outlets in Mumbai, Pune, Hyderabad and Bangalore and the arrangement will be soon replicated in Western and Southern India.

S P Chaudhry, ED-Retail, HPCL said, "HPCL has segmented customers based on their behaviour, lifestyle, perceptions, and attitudes i.e., psychographic understanding to deliver the ultimate fuelling experience to the target customer. This new and innovative approach of segmentation has helped HPCL in winning customers for life by delivering unique, differentiated and relevant value proposition to the target customer consistently and benefited the customers by providing relevant offers that addressed their specific needs.

Speaking on the alliance with HPCL, Amit Jatia, managing director Hardcastle Restaurants Pvt Ltd and JV Partner McDonald's India said, "Today customer convenience and service are becoming highly critical factors in driving growth in any industry and key impetus is on product & service innovation and customer orientation. We are pleased to partner with Hindustan Petroleum, as it will give our customers an option to enjoy the McDonald's products even while on the move."