So don’t be surprised if you see the famous Kaanta laga girl Shefali Zariwala performing beside a stall selling Rajasthani artefacts because the organisers believe that it will help in increasing the footfalls.

“We are mainly targeting tourists from Delhi. And so far, the response has been good. Of course, the star-studded nights are a major attraction for the local people too,” said a senior official of the State Tourism Department that organises this annual event.

The festival, where over 100 craftsmen and women from all across the country are exhibiting their artefacts, began with a musical night featuring Ismail Darbar of Devdas-fame on February 18. Singers Poonam Jatau, Rehan Khan, Prathiv Gohil and Nihira Joshi also kept the audience enthralled with their rendition of some Bollywood chartbusters.

On Sunday, pop band Euphoria performed at the venue along with crooner Mauli Dave of Sa Re Ga Ma Pa fame. Apart from this, models also walked down the ramp at a fashion show held here today.

But if you are thinking that pop has taken over this heritage show, the festival actually provided enough for the afficionados of Indian art.

So you also had a Shaam-e-ghazal with renowned ghazal artist Ghulam Ali and a Shaam-e-shayari where eminent poets like Rahat Indori, Nida Fazli and Dr Kumar Vishwas recited their poems. For lovers of Indian folk dances, there were Gujarati dances by artistes of Ahmedabad’s Kala Riddham Nritya Academy along with cultural shows from states like Punjab, Rajasthan and Manipur.

A flute recital session was also held where the legendary Pandit Hari Prasad Chaurasia performed.