Within hours of coming up with the idea, Iyer put up a posting on his blog, Project Tag Along, with links to Facebook and Orkut and began sending SMSes to friends asking them to join his campaign.

“In my free time I like to give back to the city that has given me so much. Which is why this site was also operational during the terror attacks in Mumbai,” says the self-styled social activist.

Currently, the blog reads: “Eight awards for Slumdog Millionaire; let’s celebrate the success with the kids whom many shun: the visually/physically challenged kids languishing in our streets with a begging bowl. Life for them is terror-filled everyday, that’s because we are blinded with ignorance and apathy. Let’s give these kids a cinematic experience and take them for the film.”

The venue chosen for the screening is Fun Republic. “Earlier, when I called up another multiplex with the idea, they said they would be happy to sponsor this event but the public relations lady told me to get a celebrity to plug it. That’s when I realised we must just do this ourselves,” says Iyer.

Currently the site has over 300 hits, but only four people had agreed to book tickets so far. “I am planning to take my domestic workers’ children. Initially, I just wanted to pick up children who beg on the street,” says P Kavita, a mass media student. “But because they usually have to report back with the day’s earnings, if they go off to watch a movie with us I am afraid that when they return with no collections they may get beaten up,” she says.