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Seagull's 3D Advertising uses NLP to create winning brands for its clients. The process is an integral part of Seagull's Learning Initiatives, stated a press release. NLP or Neuro Linguistic Programming is a mind technology which shows results quickly and easily. 3D Advertising is based on the primary belief that advertising is persuasion. This process focuses on the fact that all buying decisions are emotional decisions; that people have dreams and desires and always seek to fulfill them. 3D Advertising is all about recognising the consumer’s emotions and helping him take the right decision. The 3D process helps brand managers in achieving the seemingly simple yet Herculean task of ‘persuading the consumer’, with a remarkable success rate, stated a press release.
Recently, the entire Seagull team went through the ropes of 3D Advertising in a two-day workshop. The trainer Puneet Bhatnagar took the team through the 3D process divided into three modules: Dream, design and delivery. The workshop covered the first two parts, while the third module of ‘delivery’ will be covered in a sequel shortly. Puneet said, “The main objective of advertisers should not be to shun advertising, but to make their advertising persuasive. It is not the time for carpet bombing but surgical hits, which can only happen when we know the consumer’s desires. 3D Advertising focuses on understanding these desires, then goes on to design the communication to get the best results. The bottomline is that every rupee spent by the advertiser earns the best returns.” Seagull’s managing director Sameer Desai puts it, “The 3D initiative is the understanding that ideas work at a deeper level.”
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