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Talking Brigade

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PriyankaPereira

Posted: Dec 01, 2008 at 0315 hrs IST

Youth-oriented chat shows are on the rise and so is their popularity with the masses

Even as an ad-nauseam display of kitchen politics creates a sense of deja vu among television viewers, there is some breather for couch potatoes in the form of talk shows. A number of such programmes package the real emotions of the country’s youth, their views and vitality, which gives the viewers a relief from the onslaught of family dramas.

Talking of youth, MTV-a channel dedicated to youth-cannot be far behind. Its MTV Wassup and MTV U, explore the minds of the young Indian. While MTV U gets youngsters to debate on issues such as blind dating, live-in relationships and drug abuse, MTV Wassup is a news programme for the youngsters. “Most programmes conduct debates and arguments, but this is the only news-based show for the youth. The youths are the opinion leaders of tomorrow. Hence, it is important that they get a chance to voice their opinions now,” says Ayushman, the host. He adds, “The show isn’t frivolous. It tackles immediate issues; for instance, yesterday we spoke about the firing and blasts that rocked Mumbai.”

Doordarshan may have long lost its charm but its youth-oriented shows Yyuva has been a hit with most people. On air for almost three years, this show is probably the most sought-after. “It reaches out to the youths, by tackling topics that were close to their hearts. We wanted the show to include campus issues and educational concerns too,” says Piyush Deb, a regular watcher. Most youngsters write to Yyuva asking for help in choosing the right career. And the show is always willing to oblige.

Another programme tackling youth-based issues is Bindass Live, hosted by RJ Malishka, on Bindass TV. “The youngsters of today are far different from what we were in our teens. Everyone these days has an opinion and they are all very vocal about their feelings,” says Malishka. She fears that unless the pent up emotions find outlet, they could prove to be harmful. “The teens of today are responsible citizens and we need to treat them accordingly,” she suggests.

Being responsible in one thing, but being mature enough to tackle personal problems is quite another. That’s where the importance of having a show like Lounge is essential. Hosted by Rajat Kapoor on NDTV Good Times, it goes beyond the talk show format and deals with real problems of the youngsters. Shibani Sharma Khanna, Channel Head, NDTV Good Times says, “Through Lounge, we provide a platform for people to air their views on a range of topics—from relationships, community issues to insecurities as well as some even socially taboo topics in a fun, lively and entertaining manner.”

Moreover, such chat shows give youngsters an opportunity to express themselves without any reservations. “Most youth-oriented chat shows have amazing potential for the participants to discuss ideas and issues that affect them the most. That is the reason why these shows are rapidly catching on,” concludes Khanna.

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