Under this campaign, FOGSI will conduct massive outreach programmes that will target and cover communities across different strata of society.

Dr C N Purandare, president, FOGSI, said, "We will conduct public health awareness programmes across India to save lives and provide care efforts for the welfare of the society."

"Maternal mortality in India is alarmingly high at 307 per 100,000 live births. Nearly 300 women die everyday due to pregnancy and childbirth complications. More than 90 per cent of maternal deaths are preventable. 40 per cent of pregnant women have complications and 15 per cent need obstetric interventions for complications which are potentially life threatening to mother and baby," said Purandare in a statement issued here.

Through the programme, FOGSI will highlight the aspects of safe pregnancy and delivery to strengthen the knowledge of obstetricians, by conducting over 60 healthcare awareness programmes all over India.

The organisation will also focus on cervical cancer, which is a significant global public health problem.

The cervical cancer has a long pre-invasive phase of 10 to 12 years. During this phase, various screening techniques like visual inspection, cytology and colposcopy can detect pre-cancerous lesions in cervix and its treatment can control the proliferation of the disease. These facilities are not available in rural areas and hence simpler measures of detection is necessary.