There’s nothing to beat a good party and I believe life’s a party after all,” says 23-year-old Sarthak Gupta, a Leeds University Graduate in HR and Marketing, who has recently launched a nightlife portal www.mypurplemartini.com, which gives you a lowdown on the hippest parties in your town. Whether you’re a traveller passing through, an expat setting up in an unknown city or anybody who wants to know what to do on a Friday night, the website tells you everything about nightlife in 8 nightlife destinations of India including Delhi, Mumbai, Bangalore, Pune, Goa, Chennai, Hyderabad and Kolkata. “Information about a party in Delhi was always through friends or friends of friends. But during my UK days it was totally different, and therefore I wanted to start something of my own to market every aspect of nightlife.”

One look at the website done up in a bright shade of purple and you can find a list of everything you might want to know about the city’s nightlife— clubs, a weekly agenda (what’s happening where, what type of music, DJ, and how much does it cost to get in) and a gallery with pictures taken at the different clubs. mypurplemartini.com also sends regular alerts to all the registered members, telling them which party to go to.

Apart from a special DJ section, the portal also has a special alcohol segment, dealing with alcohol FAQs, information on drinking the smart way and tips to get rid of hangovers. In less than a month within its launch, the website already has more than 120 clubs/bars registered on it apart from 7000 party goers from across the country.