The SMS platform was launched in a strategic alliance with Mobile2Win and offers a host of interesting services which enables immediate interactions with the readers. The services on offer are tailored to suit the strong journalistic ethos of the Indian Express Group. Mobile2Win provides the backend support and mobile downloadable content for these services on the shortcode 8558.

India Empowered : The rollout on the sms platform was initiated on the India Empowered which invited all readers to send in their thoughts on what empowers them to 8558.

Justice for Jessica : The rollout on the sms platform was initiated on the India Empowered platform which invited all readers to send in their thoughts on what empowers them to 8558.

Contests and Promotions : Apart from reader feedback, all publications have run various contests and promotions ranging from Amazing Andhra in the Sunday Express wherein winners stood the chance to win a fabulous holiday to downloading charolis on Guddi Padwa in the Loksatta. Besides contests and promotions, polls and live cricket updates have been a regular feature in the Indian Express and Loksatta which have a loyal sms subscriber base.

Other News
 

© 2007: Indian Express Newspapers (Mumbai) Ltd. All rights reserved throughout the world.