MUMBAI, May 7: Lloyds Housing Finance, an affiliate of Lloyds Finance, has entered into a joint venture with Brooke Hiller Parker Property Services of Hong Kong for real estate consultancy services.

Lloyds Housing will hold a 51 per cent stake in the new company, Lloyd Brooke Hiller Parker Property Services, with the balance taken up by the foreign partner.

As chartered surveyors and international property consultants, Brooke Hiller Parker will cater to consultancy, technical know how and quality management.

Senior partner of the company, Nicholas Brooke, said India was an interesting market though slightly unorganised. "We decided to team up with Lloyds Housing as they have a good reputation and network which will help us establish ourselves here."

The new company will advice international clients on property business and corporates in India. It will carry out research and help them understand the "ins and outs" of the real estate sector in India.

"We will strive to adopt a professional and comprehensive approach to the property-related services in India," said A V Goel, director, Lloyds Brooke Hiller Parker Property Services.

Brooke Hillier have a major presence in China, Hong Kong, Japan and Korea.Goel believes the property market has developed in an unorganised manner. This is due to a dearth of professional services, he says. The venture will offer services like development consultancy, research, market survey, feasibilities price and yield analysis, valuation for mortgage, management, investment advisory services and other property related matters.

"We will provide clients with relevant information that will help them identify the right kind of projects," Goel said.

Copyright © 1997 Indian Express Newspapers (Bombay) Ltd.