BPL Mobile will introduce a value-added service, TraffiCall, for Mumbai from Friday. The service will provide residents with information on traffic conditions and local railway schedules from 8 am to 8 pm. This information will be updated regularly to give commuters the latest road and rail conditions.

BPL mobile subscribers can avail of this facility free of cost by dialling 730 on their mobilephones. Others can access this service by dialling 98210 99730. TraffiCall will provide callers information on traffic congestion, flooded roads, trains running late and cancellation of trains.

Energy-saving windows from Sintex: The Ahmedabad-based Sintex Industries has kicked off a project on energy-saving windows which, when installed in buildings, could result in 30 per cent energy-saving. If a designated area requires air-conditioning equipment of 8-tonne capacity for cooling, it means that 6 tonnes could sufficiently bring about the same cooling effect which translates as a direct saving of Rs 50,000 to Rs 60,000. The running costs can also be reduced using these windows by 30 per cent. The cost involved in installing this equipment, therefore, can be recovered within 15 months. Independence Day logo:

The advisory group of the Golden Jubilee Celebrations Committee has approved a new logo to be used on all materials and media for celebrations message during the 50the year of India's Independence. The logo was designed by Atristree, the specialist design unit of Ogilvy & Mather. The logo is designed as a unit with the serene sun of the chakra rising out of the waves of the tricolour of the national flag, signifying a new dawn. The logo is an unfurling tricolour, based on the national flag. While maintaining the basic values of bravery, spirituality and fertility as embodied in the saffron, green and white, the rippling ceaseless waves of the logo signify India's movement from an infinitely timeless past to an infinite, yet imminent future.

HDOG launches gas 12-kg cylinder: Hindustan Domestic Oil & Gas, a private LPG company, has launched cylinders in Mumbai. The 12-kg cylinder for domestic consumers is priced Rs 195 while its 25-kg counterpart for industrial uses costs Rs 450. The company says the initial response has been encouraging. Dealerships have been invited where the working capital for commercial and domestic gas is Rs 1.25 lakh and Rs 50,000 respectively. The only conditions are that the shops must have a telephone. No security deposit is required. HDOG has its own storage terminal in Mumbai with a capacity of 20,000 tonnes and over 400 distributors. The company has 14 bottling plants in India, of which five are in Maharashtra.

Max Touch, Air Seychelles tie up: Max Touch has tied up with Air Seychelles for an exclusive seasonal promotion offer from July 1 to September 30 this year. Max Touch subscribers and their spouses can avail of a special discount on air fares while travelling abroad on the Mumbai-Seychelles sector and Mumbai-South Africa via Seychelles sector. All Max Touch subscribers would be eligible for a discount of 40 per cent on Y (economy) class and 25 per cent on J (pearl, that is executive) class tickets. The subscribers have to purchase their tickets from Air Seychelles only. The tickets would be valid for six months from the date of purchase and the same time limit would also apply for redemption of vouchers.

Dengue detection kit from Casil Health: Casil Health Products, the hospitals and diagnostics marketing arm of Cadila Pharma, has launched a rapid dengue detection kit in alliance with Pan Bio Pty of Australia. The kit confirms the presence of the virus in five minutes and does not require any specialised equipment. It is expected to facilitate mass screening in dengue-prone areas.

DHL Worldwide Express ad campaign: To establish a new brand identity, DHL Worldwide Express (India) launched a fresh advertising campaign - `Beat The World'. The multi-million dollar campaign is to differentiate DHL's brand image from its competitor as an air express company in India. Apart from TV advertisements, the campaign will also feature in print media, customer brochures and point-of-sale materials. "The complete campaign is a concerted effort to re-launch the DHL brand in the Indian and regional air express market," said Jayant Khosla, general manager of the company. In India the express service links 210 cities to DHL Worldwide Express global network.

Copyright © 1997 Indian Express Newspapers (Bombay) Ltd.