Japanese healthcare equipment and products major, Omron Corporation has launched an electric tooth brush in the country. The sleek battery operated toothbrush can move upward and backward about 2500 times a minute. The light weight and compact toothbrush has a small detachable brush head which is particularly good for cleaning the edges of the gums. The toothbrush can also be used by those who wear bridges or braces. Marketed in India by SEP Overseas Pvt Ltd, the toothbrush has been priced at Rs 675 with one brush head tip. Extra tips have been priced at Rs 50 each. The products will soon be available in leading department stores in Delhi, Mumbai and other major cities.

RPG Ricoh expands its copier range

RPG Ricoh has introduced two new photocopier models-the FT 4422 and FT 4015 -- in the market. The two photocopiers were introduced elsewhere in the world recently by Ricoh. The FT 4015 is a compact copier that uses an ultrafine toner and an organic photo conductor drum in combination with a toner recycling mechanism, which makes the toner last longer and deliver better copies.

The RPG Ricoh FT 4422 comes with several copying flexibilities and has the capacity to handle large volumes.

DHL unfolds new brand identity

DHL Worldwide Express (India) is unfolding its new brand identity with the launch of its multi-million dollar `Beat the World' advertising campaign in the country.

The key message in the campaign is: "You can beat the world with DHL". The campaign, dubbed `The Race' shows an interesting array of sporting images juxtaposed with teamwork shots at DHL. Worldwide. The new campaign is an attempt to differentiate DHL worldwide Express (India) brand image from its competitors.

The message, split in one-liners across the entire commercial is: "If you can beat the clock you can beat the world. When you find a team that pulls together, you can stand apart. Every minute matters; every second counts."

Apart from television advertisements, the campaign also includes a series of other medium like print, a new customer brochure, point-of-sale materials and initiatives to provide impetus to employee communications.

Montage launches ad campaign

The new Senorita Miss World collection celebrates the spirit of the beauty pageant - cosmopolitan, contemporary and colourful. This advertisement campaign launched by Montage tries to convey the same message.

Targeted at the contemporary woman, it portrays the footwear as a comfortable fashion accessory designed to conquer hearts. Liberty Senorita Miss World collection ranges from Rs 575 to Rs 925 and is available in 6,000 retail outlets throughout the country, and 350 exclusive showrooms.

Tektronix unveils laser colour printers

Tektronix has announced its latest product Phaser 560 colour printer in its endeavour to make business colour printing as simple as black-and-white laser printing. Phaser 560 integrates both black-and-white and vibrant colour laser output in a single workgroup printer.

It is the only desktop laser printer with an array of usability features that make colour printing more convenient in busy offices.

Web deployed applications by Oracle

Oracle India has launched Web-deployed line of client/server applications and three new supply chain solutions to support a broad range of manufacturing environments and requirements of customers and suppliers. The Web-deployed client/server Applications support the company's vision of a network economy. By integrating with Oracle Internet Commerce Server, Oracle Applications will allow Internet-based business-to-consumer transactions to transfer automatically into order entry, inventory and accounting database.

BSL ltd comes out with Ivy League

Ivy League is the latest offering from BSL Ltd, which is part of the massive $360 million LNJ-Bhilwara group. It is a range of premium suit lengths in a range of colours and blends. Crafted from the Merino wool, it is blended with Mohair, Angora, Cashmere and Trevira. Ivy League is also bestowed with prestigious Woolmark and Wool blends by the Wool Bureau.

Contributed by Girish Chadha, M Rajendran, Debashis Chaudhuri, Rupali Mukherjee and Tina Edwin

Copyright © 1997 Indian Express Newspapers (Bombay) Ltd.