The Financial Express -- Leisure

Friday, July 18 1997

TODAY'S CROSSWORD TODAY'S ZODIAC

Leather Products' branding yet to come of age in India

Branding may have been associated with cattle and leather many decades ago. Global branding of leather goods, it seems has not yet come of age in India. Perhaps it is really the only option for resuscitating exports, which took a beating in 1996-97, down by around 6% to $1,631 million.

Cellphone to cost less as subscribers go up in numbers

After a slump lasting several months, there has been a phenomenal growth in the number of cellular phone subscribers all over the country. As a result, a handset that used to cost Rs 1-1.25 lakh in 1991-92 is now available at less than half the price.

Labels are meant to serve as guide to product contents

The label is a product in writing. Its purpose is to inform the consumer lucidly and accurately about the contents of the product in a package. And it should not bear any information that is false or misleading concerning the product -- its quantity, quality or place of origin.

Movers Shakers -- Chris Cramer promoted as VP of CNN

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