Domestic advertising: adolescent at 50
Indian advertising billed Rs 4,900 crore in 1996. Not one large Indian advertising agency has emerged which has been able to battle effectively against the big multinational agencies. Everyone from Interpublic to FCB to the WPP group to Grey has set up shop here after buying over or into Indian promoted and run ad outfits.
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Develop the right marketable skills
A large percentage of the students completing their higher education every year, due to inadequate knowledge and unrealistic professional aspirations seek out the traditional route of government jobs, engineering or medicine where there are limited options.And yet there are hundreds of alternative career options for those made aware of their aptitudes and strengths, and provided the appropriate information.
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