MUMBAI, December 16: Wipro Infotech's Peripherals Division has announced the countrywide launch of the world's two best selling and value for money models of inkjet printers, Epson Stylus 400 and Epson Stylus Colour 220. The Epson Stylus Colour 400 is a true 4-colour Inkjet with black and colour cartridges simultaneously installed. It has a maximum resolution capability of 720x720 dots per inch (DPI). At an estimated price of Rs 9600, exclusive of taxes, the Epson Stylus Colour 400 offers features superior to other printers such as a high speed of 4 pages per minute (PPM) due to 64 nozzles and higher ink ejection, quick dry inks and ease of use through its software driver.

Bausch and Lomb launches `Killer Loop' range: Italy-based eyewear maker Bausch and Lomb on Tuesday launched its new range of `Killer Loop street sport' sunglasses collection in India. The Indian collection, priced between Rs 2,290 and Rs 3,690, is available in seven styles and 28 different choices, Bausch and Lomb India Ltd managing director JS Bajwas said. The company aims to capture seven to ten per cent of the premium eyewear market in the country with the launch of the new range, he said.

Tata Tea to relaunch teabags: Tata Tea plans to relaunch its `Tetley' brand teabags in the domestic market, a company official said. "Tata Tetley Teabags, which is being exported now, will soon be launched in the Indian market," Tata Tea executive director MH Ashraff said. Tata Tea had launched its `Tetley' brand in the Indian market four years back but stopped marketing it following a poor response. At present, the teabags are being distributed to Taj group of hotels, a sister concern of Tata Tea.

Coke's X'mas offer: With the festive season reaching its peak, beverage major Coca Cola has come out with a Christmas pack of eight Coke cans. The cans come in a attractive pack shaped like a Coke truck with Santa Claus in the driver seat. The pack, however, is priced at Rs 130 -- whereas a regular pack of eight cans in worth Rs 108. To justify the higher price tag, Coke is giving a free audio cassette of Christmas carols free with the pack. The cassette is worth Rs 70 and so Coke seems to be banking on this freebie to increase offtake. But retailers in Mumbai say that the packs are not been picked up like hotdogs even though the attractive packaging does generate a lot of interest initially with customers. Retailers are citing the lack of offtake to the choice of cassette which they feel enjoys limited appeal. They add that Archies Cards have a better scheme with a similar Christmas audio tape and that too has made the Coke offer lose its sheen. According to marketeers, Coke seems to be simply replicating its marketing tactics from the Western markets without understanding the appeal for such a scheme in the Indian context. As they say: Everything still seems very official about it!

Copyright © 1997 Indian Express Newspapers (Bombay) Ltd.