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Publishing industry books good editors
With multinational companies stepping into the publishing business in India and exports of Indian publications touching Rs 151 crore, job opportunities in the industry have increased manifold. The pathway to success in the publishing industry is strewn with challenges.
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Mainstream publishers eyeing money on the Net
The recent recent conference on interactive publishing in Zurich - "The Push for Revenues" - proved one point. There was only one thing on the mind of most of the 300 people present: could they as mainstream publishers, actually make money on the Net? For most, that means supplementing meagre advertising revenues with subscription revenues.
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Selling strategies that market leaders follow
Broadly speaking, firms can only be either followers or leaders. Market leaders usually have the largest share of their total markets, most often, in excess of 50%. Additionally, they are likely to be consistently first onto the market with new products or with new developments of existing ones.
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CEO of R Systems India
Lt Gen (Retd) Baldev Singh has taken over as CEO and President of R Systems, India. General Singh is a postgraduate in Military Science from Madras University.
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