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Friday, March 20, 1998

Marketplace Briefing 

 
Lakme Lever to unveil sunscreen lotion: Lakme Lever Ltd, is launching Lakme Protective Sunscreen Lotion to enable consumers to welcome summer with confidence and an advanced sun protection. Lakme Protective Sunscreen lotion is a 100 per cent oil-free formula with UV-Guard which filters out the sun's harmful rays and prevents skin darkening, premature wrinkling, loss of elasticity and sunburn. The product is said to be specially formulated for Indian conditions and lifestyles. The product is available in sizes of 60 ml, 120 ml and 200 ml bottles, priced at Rs 35, Rs 65 and Rs 95. Meanwhile, Lakme being the country's premier beauty house for the Indian woman, will be launching several other skin care products in the coming months, with latest skincare innovations, product formulations and new season's colour cosmetics.

Bisleri mineral water in 20-litre cans: Bisleri mineral water is now available in twenty litre containers. This will largely cater to offices and households that want constantsupply of water. Priced at Rs 60 for a refill of 20 litres, it targets the drinking water needs of large gatherings, clubs and parties. The dispensing units come in two types, a hot and cold combination priced at Rs 7,000 per set, and a plain refill jar and dispenser unit without chilling facility priced at Rs 210 per set. Apart from one litre and the twenty litre containers, there is also a two litre economy size bottle, handy for travel, picnics, hospitals, offices, parties and homes.

Perfumes by JK Helene Curtis: JK Helene Curtis Ltd, a leading brand in cosmetics and toiletries, has added four new unisex fragrances to its range--Celebrity, Spell, Vanity and Extacy. Celebrity is based on the Pacoral fragrance and comes in a green floral ambery. Spell is based on the warm earth fragrance and is supported by an oriental base of balsamic woody, ambery and musky nuances. Vanity is based on the Kay EG fragrance, while Extace is based on the Caesar fragrance. The fragrances are available in attractivefrosted glass bottles in elegantly designed cartons. Pricing is competitive at Rs 100 for 60 ml.

Bee Electronics Rex Rotary printers: Bee Electronic Machines Ltd has launched Rex Rotary range of digital copy printers. The models launched in this range include copy printers 1222, 1252, 1254L and 1290. Digital copy printing is a new process which helps the user make multicopies of an original at a low cost and high speed. These are expected to replace the traditional stencil duplicators which are perceived to be slow. The new digital copy printers are ideally suited for educational institutions, religious organisations, hospitals, sales & distribution organisations, estate agents and unions. Rex Rotary range of copy printers is available all over India.

Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.



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