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Wednesday, April 29, 1998
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The going gets tough for Channel [V]
The music channel, which was the numero uno amongst those of its genre, is slowly but steadily seeing an erosion. First, cable operators dumped its Channel V Awards show in parts of Mumbai last year. Then it allowed MTV to build relationships with advertisers and agencies through a series of events which generated a lot of goodwill for the comeback channel. Now the news is that its star veejay Ruby Bhatia is leaving the channel for better prospects and that morale at the network is at an abysmal low.
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Godrej Foods to uncork yet another fruit drink
The Rs 300-crore Godrej Foods will add another fruit-drink to its Jumpin portfolio on Wednesday. Christened "Masti", the product is a mango-drink, expected to be competitively priced. Dealers hint it could be a 300ml pack on the lines of Yo Frooti, a Parle Agro product, Godrej Foods' nearest rival.
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Pepsi records sales growth of 88% in April
Pepsi has turned the heat on the soft drinks market with a whopping 88% growth in sales during April. Pepsi attributes the sharp rise in sales to addition of a new brand -- Mirinda Lemon -- and relaunch of 7-UP to its stable and capacity additions.
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Marketplace Briefing
The run-up to the Sydney Olympics seems to have already begun. Visa Asia-Pacific has announced a promotional initiative for travelers to Australia from June 1, 1998, to January 31, 1999. The programme is part of Visa's partnership with Australia's top travel organisations.
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