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Thursday, April 30, 1998
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SmithKline Beecham's psycho thriller
Last month, Bangalore-based SmithKline Beecham Pharmaceuticals India Ltd, (SmithKline) took a generous measure of psychology, added a beaker full of HRD practices and came up with an innovative management formulation: the use of psychometric testing for internal promotions.
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Foodworld plans new range of health food, beauty products
Foodworld, the retailing arm of the RPG group, is planning to introduce a new range of health food and herbal beauty products range under a new brand name. The range which is to be called "Nature's Bounty", will be available in all the Foodworld outlets from May 5, just before the second anniversary of the supermarket chain.
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Marketplace Briefing
Consumer products major, Hindustan Lever, has once again appointed Fulcrum (Hindustan Thompson Associates) as its Agency of Record (AOR). Fulcrum came winner to retain the estimated Rs 500 crore worth HLL media account (press, television and radio) in an open pitch also contested by Ogilvy & Mather and Ammirati Puris Lintas.
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Plantation firms go on the offensive
The Association of Agri Plantation Companies of India (AAPCI) is planning to launch an aggressive campaign against SEBI's decision to regulate plantation companies. The association plans to take out a public notice which questions SEBI's legal authority regarding existing schemes of plantation companies.
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