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Monday, May 25, 1998

Marketplace Briefing 

FE NEWS SERVICE  
Imageads supports a social cause: Mumbai's first eye-care educational exhibition has found two worthy sponsors -- Bank of Baroda (BoB) and Imageads. While Imageads sponsored the advertising, BoB collaborated with leading opthalmologists to organise the exhibition.

Modi Xerox unveils Hindi interface for copiers: Here is another example of technology breaking down barriers. Modi Xerox has launched India's first English to Hindi interface for copiers. This facility allows a user to switch between English and Hindi at the switch of a button. All existing Modi Xerox customers can avail of this facility at no extra cost.

Sony Music-MTV launch MTV Total Mix: MTV, in association with Sony Music Entertainment (India) Pvt Ltd, launched an album -- MTV Total Mix -- featuring 18 dance hits. This club music compilation will be available through major music outlets across India. The album retails at Rs 100 a cassette and Rs 480 a CD.

Pagelink ties up with Holiday Breaks: Pagelink has tiedup with Holiday Breaks International to provide free holiday schemes to its subscribers. Pagelink subscribers will get free rooms for two persons for a maximum of three nights and four days in select holiday resorts and hotels at 37 tourist destinations. The scheme will remain valid for one year. The numeric pager subscribers will get a vacation gift voucher along with the pager and six months' free service at Rs 1,995. An alpha-numeric pager subscriber will pay Rs 3,850 for the package which includes three months' free service.

Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.


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