Monday, June 1, 1998
Set rules guide successful brand extensions
Successful brand extensions are often the key in today's branding wars where even long established brands are being given short shrift by the customer, who has a wide ranging choice of products offering similar values. Whether it was Sunlight moving on to a synthetic detergent from an oil-based soap more than a decade back or the Lifebuoy Gold and Nirma experiments of today, there seem to be certain rules that lead to a successful brand extension.
It's impractical to ban transplants
Laws don't deliver if they are either obsolete or ahead of the times. Unfortunately, the Transplantation of Human Organs Act, 1994, falters on both these counts. Nevertheless, though far from being comprehensive, it is one up on the prevailing poor general health services.
ISO 9001 certificate for Military College of Electronics and Mechanical Engg.
Early this month the prestigious Military College of Electronics and Mechanical Engineering (MCEME) was awarded the coveted ISO 9001 certificate -- a significant landmark in the annals of technical and R&D history. ISO 9000 is the offspring of the International Organization for Standardisation (ISO). Based in Geneva, Switzerland, it is virtually a consortium of the world's industrialised nations.
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