Sunday, June 7, 1998
Philips cuts publicity expenses by 37% in last two years
Philips India cut its publicity expenses in the past two years, both in terms of amount as well as percentage of sales, despite the fact that it said it made every effort to make its brand a market leader in consumer electronics. Philips reduced its publicity expenses from Rs 65.92 crore during the calendar year 1995 to Rs 46.54 crore in 1996 and then to Rs 41.48 crore in 1997.
Motorola plans revamp, mulls setting up consumer division in India
Motorola plans to downsize the number of divisions as part of a major organisational revamp. The company's gameplan is to enhance the presence of its major divisions in marketplace by regrouping sectors.
Market dynamics force Coke to delay launch of diet cola
Coca-Cola has no plans to introduce diet colas in the Indian market this year owing to market dynamics. It will, instead, concentrate on market-building for its existing brands.
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