
Saturday, June 27, 1998
Central Railway switches tracks; serenades snooty executives, holidaymakers
Why would a company aggressively market a product that is perceived to be in constant short supply? But that's exactly what the Central Railway (CR) is trying to do. According to an official spokesperson for CR, the organisation has for the first time perceived a need to get maximum returns on its investments, especially capital-intensive luxury products like the Shatabdi. And that means close to 100 per cent occupancy on new trains, routes and new facilities offered.
NIIT unveils training plan for Windows 98
A training programme on Microsoft's newly launched `Windows-98' package is being organised by the NIIT. NIIT is Microsoft's education and training partner, and will offer the programme at its training centres across the country.
Maggi relaunches soups to counter Knorr threat
Nestle India has relaunched Maggi soups under the Maggi Rich brand name, pushing a far thicker variety than it was till date. The move is seen as part of the company's efforts to ward off any threat to its leadership by new entrants like the Knorr range of soups by Brown & Polson.
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