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Sunday, June 28, 1998

Sharpen your fundamentals in sales and marketing
Most successful coaches when confronted with the frustration of defeat have instinctively reverted to a "back to basics" approach with their team. Yet it is not just in athletics but in all facets of life that the "back to basics" principle holds true: winning is invariably the result of practicing and perfecting the fundamentals.

Y2K problem remains a non-issue
Everybody is talking about the Year 2000 (aka Y2K) problem -- right from small software units to giant satellite companies. But, surprisingly, things have not gone beyond the talking stage for many, especially in the small sector. A study conducted by the Gartner Group, which included over 6,000 corporates and government agencies worldwide, indicates that of these 25% companies have not yet started working over the problem.

Herbal market waiting to be tapped
When the world around is swearing by everything which is herbal or even pretends to be herbal, the land of Ayurveda and Charak Samhita is struggling to tap the global business opportunities. Entrepreneurs blame it on "awareness not transforming into business". However, future can be good for those who are able to feel the nerve of the global market.


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