Monday, July 6, 1998
SAIL to restrict recruitment to cut flab
On an average 8,000 employees retire every year at Steel Authority of India (SAIL) and the intake has been falling every year. In the next five years, SAIL plans to reduce the manpower strength further to 150,000 from the present 183,000 workers.
Patient, heal thyself -- doctor's advice may be sops-induced
The next time your doctor recommends a particular brand of medicine, it may not be only your health problems he is addressing. He may have just ``prescribed his way'' to owning a brand new Cielo or mobile or even a fully sponsored overseas jaunt. This is the most effective marketing mantra used by drug companies to generate prescriptions.
Pond's Institute goes interactive
Unilever is set to launch a four-pronged strategy to make the Pond's Institute more interactive and accessible through a touch screen kiosk at supermarkets in six metros, a web page for computer-friendly customers, a help-line for the not so computer friendly and a write-in consumer response service to establish a continuous direct contact with the brand.
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