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Monday, July 27, 1998

Marketplace Briefing 

 
Oberoi unveils third hotel in Rajasthan: The Oberoi Group of Hotels will open their third hotel in Rajasthan. The Trident, Udaipur is expected to be open to public early next month. Located on the bank of the picturesque Pichola lake, the hotel has 140 well-equipped rooms. Late last year, the group had inaugurated the Trident and Raj Vilas in Jaipur. With the Trident Udaipur, the total number of hotels the group has inaugurated in the past one year will go up to four.

Vancheron Constantin launches Overseas: Swiss watch-makers Vacheron Constantin have launched a new watch, Overseas, in the upper-end of the Indian market. With a screw-locked setting crown featuring three water-tight gaskets, the watch can withstand underwater pressures of 150 meters. Protected by an extra-strong scratch-resistant sapphire crystal, Overseas provides a choice of blue, anthracite grey, pink or white dial face. The watch is made in three sizes - women's, men's and intermediate. All of which are available either insteel or in 18K yellow gold, fitted with a choice of quartz or selfwinding mechanical movement. All three sizes in steel as well as gold are available with a bezel set with diamonds.

Hallmark Friendship day cards: Hallmark Cards has introduced 100 new exclusive card designs on the occassion of Friendship Day ( August 2). These cards capture the various aspects of friendship in touching, sentimental, funny and endearing messages. Hallmark products are available in more than 150 exclusive and 8000, non-exclusive outlets spread over 80 cities in India.

American Power upgrades premium desktop solutions: American Power Conversion (APC) has introduced its enhanced APC Back-UPS Pro, Uninterruptible Power Supply (UPS). A new more intelligent, desktop power-protection solution, the UPS is specifically designed for the 230 volts market. The product comes with enhanced UPS-management software for increased data integrity and file saving capabilities.

HLL renews sponsorship of blockbuster Hindimovies on Star Plus: Hindustan Lever has renewed the sponsorship of blockbuster Hindi movies on Star Plus. The company had signed up for the programme sponsorship, to promote their product lines including cosmetics, shampoos, soaps and tea. Three additional clients have signed as associate sponsors for the blockbusters including Brittania, LG and Birla VXL. The blockbusters on Star Plus include, Khalnayak, Karan Arjun, Yes Boss, Koyla, Darr and Trimurti.

Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.


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