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Monday, July 27, 1998

Daewoo Motor plans to launch multiutilities 

PRESS TRUST OF INDIA  
New Delhi, July 26: The South Korea-based Daewoo Motor Company plans to roll out commercial vehicles, multi-utility models and cross-country vehicles from the Ssangyong Motors product portfolio into the Indian market.

Though the exact models to be introduced have not been finalised as yet, the South Korean conglomerate is studying a number of vehicles from the stables of Ssangyong Motors, the sixth lasrgest automobile manufacturer in South Korea which was recently acquired by Daewoo Motors.

"The parent company is studying the market and certain Ssangyong products which could be useful for the country, and would suit the conditions here," Daewoo Motor India managing director SG Awasthi said. The models which are being explored as probables for India, include cross-country vehicles, four-wheel drive multi utility vehicles (MUV) and commercial vehicles. "They have a huge range and we have shortlisted a few models for India. Now we are studying the market to ascertain which of them would be the ideal model,"Awasthi said.

Besides, the Indian subsidiary plans to roll out a MUV into the domestic market. This is a part of the company's strategy to introduce cars in every emerging and growing segment of the local car market. "We are presently working on the technical aspect of the MUV and trying to shortlist a base model here," Awasthi said.

"However, there is no question of phasing out the Cielo," he said. "There would be constant upgradation on the model and new versions would be introduced from time to time but the model would not be phased out," Awasthi added.

The company is all set to roll out its two buses-Royal and Caravan-in the Indian market. These buses would be launched close on the heels of the introduction of its small car Matiz.

He said the company's long-term objective was to produce one million cars within ten years, half of which will be exported back to support Daewoo's global demands.

Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.


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