The Channel [V] Music Awards will be held in New Delhi on November 21 and is sponsored by Coca-Cola, Taj Tea, Killer Jeans and Rexona Deodorant. Channel [V] has entered into strategic alliances with high youth traffic retail outlets like Wimpy's, Baskin Robbins, Archies, record stores, bookshops, bowling alleys and pool parlours to act as authorised voting centres. Entry forms, posters and banners will be prominently displayed at each of these outlets at 50 cities to enable their respectivecustomers to know that the outlet is part of the voting campaign.

The Channel [V] volunteers in each city will encourage the consumer to vote and reward him or her with merchandise based on the total number of votes. Voters will be part of a lucky draw. You could be one of the seven lucky to win a trip to the 1998 Channel [V] Music Awards in Delhi, a trip to the 1998 Billboard Awards, a customised Coca-Cola Junglee Jukebox crammed with CDs of your choice, badges, T-shirts, CDs and much more.

S Kumars launches new ware: S Kumars Synfabs Ltd has launched international suitings in poly-viscose under the brand name International Suiting Blends (ISB). This trendy super-fabric is ideal for suiting, safaries, jacketing and trousering. The fabric is available in a vast range of plain, twill, satin and fancy weaves. Targeted at the middle class and priced between Rs 150 and Rs 350, ISB provides unlimited colour combination and a high level of consistency in texture. The ISB range is made on shuttle-lesslooms under stringent quality control which ensure an appropriate density and strength of yarn resulting in perfect drape, crease recovery and zero shrinkage.

The company has created a development cell specially for ISB to develop and bring out latest designs and styles to set new trends in the market.

Ventura Corporation introduces crystal collection: Ventura Corporation has introduced the "Crystal Collections". In this new series, the company has introduced 52 varieties of pouches, 33 varieties of wallets, belts and men's accessories in the market. The new collection pouches are made from imported foam cloth and synthetic leather and is priced between Rs 100 and Rs 600. Belts are priced between Rs 245 and Rs 750.