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Thursday, September 17, 1998

Marketplace Briefing 

FE NEWS SERVICE  
Graviera launches stain-resistant fabric

Graviera Suiting, a brand from the Bhiwani Textile Mills Stable, has introduced the `Wonder Wash Fabric,' and the `Perfect Feel Finish Fabric' in the domestic market. The first is a stain resistant fabric requires no detergent during washing. The company has developed the fabric with the help of a specially developed chemical - S3. After being treated in the in the special chemical, the fabric can be cleaned by warm water alone, further the frequency of washing too is reduced considerably. While the Perfect Feel Finish Fabric, is a highly sensitive and soft fabric with high shrinkage and high density moisture permeability.

Longman dictionaries to be launched: Addison Wesley Longman and the British Council will launch the Longman range of dictionaries across the country later this month. Addison will bring to india reprints of six Longaman dictionaries viz the Dictionary of Contemporary English (hardback and paperback), Dictionary of Common Errors,Essential Activator, Active Study Dictionary of English, New Junior English Dictionary and New Pocket English Dictionary. The dictionaries will be priced between Rs 475 and Rs 50.

Capital Foods ware: Capital Foods Ltd has launched Smith & Jones, the international food ingredients brand in the country. The products being introduced are Ginger Paste, Garlic Paste and Ginger-Garlic Paste. Packaged in transparent glass jars, the products are priced at Rs 21 for 200g.

EasyCall ties up with SkyPak: EasyCall, the paging services company has tied up with express company SkyPak to provide quick and easy cheque payment and depositing facilities. The facility has been made available across 49 locations in the city. The company also plans to expand the service to 25 other cities across the country soon.

Searle launches plant rejuvenator: Searle India Ltd's agro-chemicals division has launched RaPiGro, a biological plant rejuvenator that stimulates yield and crop quality. The product is aresult of the technical tie up Searle has with Cytozyme Laboratories of the United States of America. RaPiGro is one among various biological products based on Cytozyme Laboratories technology and trials and are useful for crops such as rice, cotton, vegetables, fruits, ornamental plants and tea plantations.

Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.


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