Thursday, September 17, 1998
Levi Strauss unzips a new plan in bid to stretch jeans segment
Snugger, sexier and smarter -- that's the new marketing strategy that Levi Strauss India (Levi's) is unzipping this week. The new red-tabs on Levi's come-back trail are: a wider entry range of Rs 995 denim jeans, a whole new range of non-denim casualwear, and a new "Easy to get in" advertising campaign.
Self-effacing Kumar Mangalam takes another step into limelight
From being the shadow of the great Aditya Birla's shadow-figure to being his own man. For Kumar Mangalam Birla, the past six months have been a rush to the limelight rather than a quiet transition.
Autocop India unveils car power-window system
Autocop (India) has launched the Autocop remote car power window system to be initially sold in Chandigarh Haryana, Punjab and Himachal Pradesh. The ten-year old company was formed, at Nashik, in technical collaboration with Kenwoo Ind of Japan.
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