Tefal launches Longlife steam iron: Tefal India has launched `Longlife 1445' steam irons in a colour combination of white and aquamarine and a metallic silver sole plate. The non-stick coating on the base has been specially developed by Tefal, taking into account the specific needs of ironing and linen care which has different parameters than the non stick coating which is used inside cooking utensils. Tefal Longlife steam iron has been designed to provide a powerful continuous steam output of 15g/minute for effortless crease removal. It alsohas a super boost steam output of 20g/minute to remove stubborn creases. Priced at Rs 1,395, the steam iron will be available in 100 cities and is backed by a 12-month warranty.

Sports Corporation to market Heineken Open: Sports Corporation, the fully-owned subsidiary of ESPN Star Sports, will market and manage the Heineken Open 1998, to be played in Singapore from October 10. This is the biggest event organised by Sports Corporation. Star Sports will telecast the tennis event, which will feature stars like Leander Paes, Mahesh Bhupathi, Goran Ivanisevic and Michael Chang. This is part of ESPN Star Sports' strategy to promote sporting events outside cricket and football in the Asian region. The Heineken Open is one of the biggest ATP Tour Tennis events, offering total prize money of US $700,000. The Singapore Tourism Board is co-promoting the event as it offers the visitors not only the opportunity to watch world class tennis but also participate in the Heineken Carnival with various competitionsoffering attractive prizes.

Online food guide by chef Sanjeev Kapoor: Sanjeev Kapoor, who host's the popular television cookery show, Khana Khazana has launched a web site on the Internet. Besides numerous recipies and useful cooking tips, the site also offers weekly contests and games, a comprehensive reference guide and online bookings for restaurants.

Levi's launches affordable range of jeans: Levi Strauss India Pvt Ltd has unveiled it's "Easy to get in" campaign, in an effort to offer a more affordable range of products to the Indian consumer. As part of the effort, the company has launched a range of nine contemporary fits priced at Rs 995 each. The range offers six fits for men and three fits for women. The range includes jeans that are tight, regular with relaxed styling and heritage detailing like sharp boot cut or straight cut legs and low rise waists for women.

Priya Raj joins `Momentum': Adman and cartoonist Priya Raj has joined Momentum, a Mumbai-based advertising andstrategy design consultancy firm as executive director. He has worked with S Kumars, Mitra Prakashan Group, Frank Simoes Advertising, Mudra and RK Swamy BBDO in various capacities.

SM Foods banana chips: SM Foods, a player in the branded-snack food segment has launched branded banana chips in the market under the Peppy Banana name. The launch marks SM Food's foray into the domestic ethnic food segment. Peppy Banana is available in 100g and 200g varieties. At Rs 16 and Rs 30 respectively, the product is priced higher than the unorganised brands available. Peppy Banana chips will be available at 1,500 outlets in Mumbai, besides other cities such as Delhi, Ahemdabad, Calcutta and Chandigarh.

Louis Philippe introduces the Wine Collection: The men's wear lable from Madura Garments, Louis Philippe has launched the Wine Collection in the domestic market. The latest offering comprises shirts ties and knitted shirts, in tones of burgundy, plum, grape, and crimson with ecru and cheese highlights. Madeof pure cotton as well as cotton blends, the shirts are available in a range of checks, stripes, plains and solid textures. The Wine shirts are priced upwards of Rs 754, while the ties start at Rs 395 and the knitted shirts at Rs 495.