Speaking on `Linking HR with business strategies', Ramchandran emphasised the importance of Strategy in achieving business objectives. `A strategy should clearly define the Why, What, How When and Who for reaching the goal". As the competitior would alsos have a common goal, the success would depend on the effectiveness and innovativeness of the strategy one adopt, he added. Here Mr Ramachandran also cited the example of Philips Business Excellence model whichwas an analytical tool to evaluate the effectiveness of strategy. The highlight of the discussion was the inter-collegiate case study competition for the SIES-Indian Express trophy, which was won by Jamanlal Bajaj Institute of Management. Vivekananda Management College was placed second and Sydenham Management was placed third.