VIP launches Orion: VIP Industries has recently launched VIP Orion, its lightest luggage range in Mumbai. The company claims that the combination of MF technology and hi-tech designing has made its latest offering, the lightest piece of luggage in this category. VIP Orion comes in three unusual colours namely, Charcoal Grey, Electric Green and Post Office Red. Priced at Rs 1,845 for the size 70 (volume in litres) and Rs 2,195 for 105, the product is available at select retail outlets in the city. Some of its features include, the hardside polypropylene (PP) case, a central locking system with two side locks, two fully- frilled side pockets and big radial wheels.

Everest Advertising bags Yamaha, National Panasonic accounts: Everest Advertising Ltd has recently added names like Escorts Yamaha and National Panasonic to its client list. The agency will handle the advertising accounts for the YBX 125 bike, for Escorts Yamaha and the airconditioning and washing machines accounts for National Panasonic. The expected billings as a result of the latest wins will total to Rs 15 crore approximately.

MediaCom managing director for Asia Pacific region: MediaCom Worldwide, Grey Advertising's Independent media company, has appointed Andrew Allen as managing director of MediaCom Asia Pacific. Prior to this, Allen had been serving as managing director of MediaCom Australia.

ACE new ware: ACE, the pre-paid cellular SIM card from Hutchison Max Telecom, now comes with two new products, viz, ACE Regular and ACE Super Saver. The products are available at attractive flat air time rates. The ACE Regular is priced at Rs 3,300, is available with 150 minutes of talktime at a flat rate of Rs 8per minute for local calls, while the ACE Super Saver is designed to cater to heavy user segments. It comes with a talk time of 575 minutes, at a flat rate of Rs 6 per minute for local calls and is priced at Rs 6,300. As an introductory offer, Hutchison Max has waived the SIM activation of Rs 1,200 on both the new offerings.

Marketing The Mask of Zorro: Spurred by the marketing success of Godzilla in India, Columbia Tristar will be launching another marketing blitzkrieg for The Mask of Zorro. They have tied up with Procter & Gamble to promote the film through TV advertising and some ground-level events and promotions to generate excitement and word of mouth around the movie. This includes a dial-in-contest to be held in Mumbai, Bangalore, Madras and Delhi; distribution of free sachets of Head & Shoulders in all theatres and some in-theatre contests. Apart from outdoor hoardings, display advertisements in newspapers and an India web site for the film, a heavy TV burst has also been planned on some major national and regional TV channels to support the film.

Jetking's innovative training plan: Jetking has introduced aninnovative and interactive training process `Smart Lab Plus' for theircomputer hardware and networking courses across the country. Based on Bob Pike's creative-training techniques, it emphasises on student participation and learning by doing, which makes learning interactive and an enjoyable experience. Unlike the traditional learning methods, the focus of learning shifts to participants. Jetking offers a supportive environment to students for participation and exploration, and generates learning through a process of discovery.

KG Denim product: KG Denims Ltd, part of the Rs 600-crore KG Group has launched `Trevi' under its Trigger range of readymade denims in the domestic market. The Trevi line includes classic five-pocket jeans for men and women, exclusive jeans in European colours for women, stretch jeans, denim shirts and a range of Euro-styled gabardines called Classic Casuals. Consumers can choose from between regular and comfort cuts and fits priced in the Rs 900 to Rs 1,200 range.