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Wednesday, October 14, 1998

Marketplace Briefing 

 
Parle Agro comes out with special packs:

Parle Agro Ltd has come out with special Frooti packs for the festive season. The packs are now infused with multiple Diwali designs such as zameen chakkars, diyas, and fire crackers. In addition, the company has plans to bring out Diwali Gift packs -- a combination of various brands from the Parle stable.

Yamini open fourth retail outlet:

Yamini, the house of interior furnishings has now opened its fourth retail outlet at the Pantaloon showroom in Mumbai. Encouraged by its success in Bangalore, Yamini had tied up with Pantaloon to spread its wings to other metro cities. The range of furnishings includes, quilts, bed spreads, cushion covers, aprons, gloves, and table mats. To promote its products, Yamini regularly hosts special events at its outlets across the country. It has also plans to launch new collections that includes gifts, stationery, glass and tableware.

Godrej's special Diwali offer:

Godrej Foods Ltd has launched GodrejBlue Diamond Nuts for Diwali. In collaboration with Blue Diamond Almond Grower`s Association, California the company now offers natural and flavoured nuts. Positioned as `the special taste for special occasions' the flavoured nuts are available in exciting favours such as roasted honey, spice, and chilli lemon. The Godrej Blue Diamond Nuts is available in pack sizes ranging from 50g to 500g for the natural nuts and 14g to 150g for the flavoured nuts. The nuts will be available in flavours like roasted salt, honey roasted and roasted spice for almonds and chilli lemon, roasted salt, honey roasted for cashews.

Danabhai unveils diamond jewellery set range:

Danabhai Jewellers have launched Dianet, an exclusive range of diamond jewellery set in 18K gold. This range will be brought, for the first time in the country, through the concept of multi-level marketing. With a minimum purchase of Rs 50,000, the investor gets the status of an associate. The associate gets on incentive of 5 per cent, 10 per centor 15 per cent on every sale, depending on the status of the Associate. The entire programme is backed by Danabhai and guaranteed through an 85 per cent buy-back policy less applicable taxes, making it practically a no-risk business venture for the purchaser. Danabhai also issues a certificate of guarantee for every item sold that warrants the quality of jewellery.

Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.


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