Pennzoil India launches `PureBase': Pennzoil India has announced the launch of ` PureBase' - a 97 per cent pure, hydro-cracked base oil. The new `oil' will now be used to manufacture all Pennzoil`s engine oils. `Pure base' has acompetitive edge over other conventional oils as it has a lower oxidation level and is also environment friendly. The high level purity of the oil increases the engine life, claims the company.

Marson Biocare launches Plantacare: Marson Biocare Pvt Ltd has launched ` Plantacare Organic Soil Conditioner' for home gardens in Mumbai, after test marketing the product. Specially formulated to promote the growth of the plants, the conditioner is available in major retail outlets in the metro. Priced at Rs 25 for a one kilo pack , the conditioner retains moisture for a longer time.The entire marketing strategy is developed by Samsika Marketing consultants.

Cartier unveils Trinity Generation: Les Must de Cartier( F.E.) Ltd has launched `Trinity Generation' a variation on the three band ring in Mumbai. Priced at Rs 34,800, the Trinity white gold ring is only available at the Cartier Boutique, The Oberoi Hotel.

No more blank calls: Namtech Systems, a Bangalore-based hi-tech electronicscompany, has become the first in the country to launch two innovative products for the subscribers. The first is `IdentiCall' model PX-2000, an easily installed telephone line caller identifier module. The unit memorises 30 telephone numbers: 10 received calls, 10 missed calls and 10 outgoing calls. It can also double as a home metering device, in the same way as an STD-PCO functions, and conforms to DoT specifications. The second product is the country's first `multifunction feature phone' with built-in caller ID. All these features are now supported by DoT's intentions to release caller ID information from all modern digital exchanges. Namtech's products are also compatible with the leading brands of telephone equipment available in the country.