The visual media campaign will be carried out in the form of a 22-minute film which depicts in a dramatic manner how an investor shifts to the depository. This film has been reproduced in eight languages and will be shown through cable operators in eight cities of the country just before the feature film in the evening.

The cities where NSDL has decided to beam the film include New Delhi, Mumbai, Calcutta, Chennai, Bangalore, Ahmedabad, Baroda and Greater Mumbai. The film will be shown in English, Gujarati, Hindi, Marathi, Kannada, Telugu, Bengali and Tamil. The visual campaign through the cable network which has been tested in select areas will be kicked-off in thethird week of the month.

``Investors across the country still need to be educated on the benefits of trading in a demat environment. We have therefore outlined two campaigns. The visual media campaign being launched through the cable networks in eight cities is focussed on informing investors on the benefit of demat trading,'' said NSDL vice-president, T Koshy.

``We will be airing the film just before the cable operator slots his feature film for the evening. The print campaign is more specific in that it is focussed on the various incentives depository participants are offering to investors in the wake of the SEBI announcement on mandatory demat trading with regard to 10 securities from January 4 onwards,'' said Koshy.

A total of 33 DPs of the NSDL have decided not to charge any account opening charge till January 4, take no security deposit, levy no account maintenance charge and not charge the investor anything till he receives the first credit in his account.

Some of the 33 DPs who have offeredthis service are ABN Amro Bank, Alankit Assignments, CCMS Pvt Ltd, Centurion Bank, Dayco Securities, Dena Bank, Frontline Capital Services Ltd, Geojit Securities, Gogia Capital Services, HDFC Bank, HongkongBank, IDBI Bank, IL&FS and Indbank Merchant Banking Services.