Doordarshan, ESPN vie for place under the sun
The battle for the cricket World Cup will commence on May 14 next year when England face up to Sri Lanka at the Lord's cricket ground. And without doubt the entire tournament will be well fought by every team participating thanks to the big money at stake.

Here goes my media advertising and marketing column...
The battle for the cricket World Cup will commence on May 14 next year when England face up to Sri Lanka at the Lord's cricket ground. And without doubt the entire tournament will be well fought by every team participating thanks to the big money at stake.

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