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Thursday, December 17, 1998

MarketPlace Briefing 

FE NEWS SERVICE  
LEGO toys christmas bonanza:

LEGO, the Danish toy giant, has announced special consumer offers, surprise gifts and activities galore for the festive season. Free gifts are given with the toys at select outlets across the country. The company is also organising Santa Claus building activity for children at Akbarallys, Chembur from December 15, 1998 to 20. On buying Lego toys worth Rs 500 a special Lego Santa Claus is offered free. This apart, customers who buy toys worth Rs 1,000, will get a colourful T-shirt absolutly free. Trained professionals from Lego will help the children build intricate structures.

Kodak unveils KE range of automatic cameras:

Kodak India Ltd., a leading name in consumer imaging, has launched a new camera range comprising three models, Kodak KE 20, KE 40 and KE 50. The company claims that the range is exceptionally easy to load and use.In addition to the easyload feature, Kodak KE 20 offers a failure-proof loading mechanism which ensures that the film is loadedcorrectly. And the KE 50 has an auto-focus system. The range is available at all Kodak Express outlets and leading photo stores and electronic outlets across the country. As for the price range, Kodak KE 20 is available at Rs 2,395. And KE 40 costs Rs 3,245 and KE 50 is priced at Rs 3,495.

A new look Paramount cosmetics:

Paramount Cosmetics (I) Ltd, the marketer of colour cosmetic brand `Tips and Toes,' has relaunched its entire range of compacts and foundations. The relaunch involves a change in packaging and product formulation. The compact is now available in a sleek black case with a built-in mirror. The perfect cover foundation is relaunched in convenient stand-up tubes. It also has a sunscreen to protect the skin from harmful UV rays. Tips and Toes compacts and foundations are priced at Rs 42 and Rs 45 respectively and are availabe at leading stockists across the country.

Tata Tea launches `Agni' tea:

Tata Tea has launched a new product under the brand name `Agni'. The product isavailable in three pack sizes - 250 grams, 100 grams and 50 gms. The product launch is supported by advertsiments that feature the famous cine actress Sridevi

Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.


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