Viagra consumes lives, tonnes of newsprint
It has been an action packed 1998 for the pharmaceutical industry. And while mergers and acquisitions have, yet again, proved to be the most prescribed growth medicine, the hero of the year has undoubtedly been Pfizer's anti-impotence wonder, Viagra.

Human capital the new board room buzzword
The year 1998 marked memorable milestones for Indian labour. While recession forced the return of lockouts, voluntary retirement schemes sailed through smoothly without serious opposition, and productivity advancement through training and systematic human resource development within corporates brought the focus squarely on "human capital":

Corporates emerge tougher, wiser after a giddy topsy-turvy ride
Mumbai is never cold, light breeze drifting over the bay into Nariman Point being the most you would get around Christmas. But shivers were not strangers to corporate spines throughout 1998. Who said thrillers died with the end of the Cold War?

  An eminently forgettable year for advertising and marketing
  Of BankAm retail-unit shutdown and Narasimham
  Of controversies, fog and sinking airlines