Tuesday, February 9, 1999
ESPN Star Sports scores with PlayZone
ESPN Star Sports, with an audience reach of 14 million homes across India, wrapped up the first phase of its brand-equity promotion exercise through a two-day sports carnival called `PlayZone' here on Sunday. The carnival has covered nine different cities since it was kicked off in Ludhiana on October 31 last.
No soft-pedalling on IPR violators, says Microsoft
Piracy on the high seas of the modern-day computer surf-kingdom has hit Bill Gates-led computer giant Mircosoft hard worldwide, and India is no exception to the global IPR problems it faces.
Blackberrys -- Tailoring a wrinkle-free retail strategy
From shop assistants in suits to technicians in lab-coats -- Blackberrys Khakis, the specialist brand of pre-washed cotton trousers is introducing a unique sales effort at its retail outlets to push its newly-launched Wrinkle Free trousers.
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