Thursday, February 25, 1999
Care for a drink -- or a promo?
Just how much do promotions really work? Consider a recent example: On February 22, a 22,000-strong crowd thronged the Andheri Sports Complex in Mumbai to listen to UB40.
Reebok to unveil 40 shoes in mid-price range
Reebok International will unveil a range of 40 mid-priced performance shoes starting September this year as a part of its global strategy to offer shoes at lower price points.
HLL-Videocon: Here comes the Sun
Hindustan Levers Ltd is riding piggyback on electronics and consumer durables major Videocon International to market Sun, a premium international dishwash brand of Unilever.
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