In its first foray at an international awards festival -- the Asia pacific Advertising Festival held recently at Pattaya, Thailand -- TBWA Anthem bagged one silver and two bronzes for its press campaign for Birla Yamaha gensets and invertors. The awards were bagged in the highly competitive category of Home Appliances and Furnishings. No Gold was awarded in the category.

The campaign was created by TBWA Anthem, New Delhi, and shot by Gaurav Bhardwaj. Stark black and white photographs were used portraying people in a state of extreme helplessness and resorting to divine intervention to rid them of their deprivation (and suggests that Birla Yamaha could make life easier). The underlying humour effectively counter balances the rather serious dig the campaign makes at the fence-sitting consumer.

Trikaya Grey honoured

Trikaya Grey, Bangalore, bagged eight awards at the annual Madras Advertising Club Awards recently. The break-up: three gold, foursilver and one bronze. Niranjan Natarajan, creative director, was adjudged Copywriter of the Year. The award-winning campaigns were: Lee jeans, MTR foods, Volvo, Timex watches and The Asian Age.

LG's multilanguage OSD

LG Electronics India Pvt Ltd has launched an on-screen display (OSD) in four Indian languages -- Hindi, Marathi, Tamil and Bengali in its Joymax'99 (D73 series) range of colour televisions. The company claims to be the first consumer electronics company to offer easy and convenient control of CTVs in local languages. Priced at Rs 16,300, LG also plans to extend this feature to its Golden Eye Plus range by May 1999. New Prestige pressure cookerTTK Prestige Ltd has launched its pressure cooker - Prestige Supreme.

Features of the new product include a special whistling weight valve, a long lasting stainless steel vent tube and an extra thick base. The smooth action Sigma lid ensures a more aesthetic finish and smoother opening and closing of the pressure cooker, while the sleek mattfinished handles are streamlined for better grip and provides greater ease of use to the customer.