Monday, April 12, 1999
Doordarshan's sordid World Cup affair
Trust DD to mess it up! The biggest event of the year -- the cricket World Cup -- will be on in a month and there is uncertainty about which marketing firm advertisers should deal with. Rival ESPN-STAR Sports has reportedly sold out all the commercial time on the two channels.
Hyundai, MUL drop out of auto show
Two key automobile companies, Maruti Udyog and Hyundai Motor India, have abruptly dropped out of the Mumbai Auto Show "for inexplicable reasons". The four-day event which has been drawing huge crowds ends on Tuesday.
Dreamt of being sleepless in Seattle? Sahara shows the way
If you're bored with the prizes of slogan contests--a wrist watch, a gold locket, a TV--check this out: a visit to Seattle, USA, to take a dekko at aircraft manufacturer Boeing's assembly line. For this is exactly the first prize that Sahara Airlines is offering in its soon-to-be-released promotion campaign.
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