KIWI TTK Ltd offers a quick touch-up for shoes with its instant shoe shine sponge. Branded KIWI Express, it is available in a new travel-friendly size that fits easily into briefcases or handbags. Lanolin-enriched to nourish leather, it can be used, besides shoes, on other leather accessories of all colours. Priced at Rs 12, it is available at all shoe shops and premium hotels.

Colorsoft launches UCB's premium sunglasses

Close on the heels of its Benetton frames, Delhi-based Colorsoft Lens India Ltd has launched the global 1999 Summer collection of premium Benetton sunglasses in trendy, Italian styles. In two ranges: Casual and Fashionable, the glasses are in the price range of Rs 2,500 to Rs 4,000.

Colorsoft will also be launching a diverse range of 12 models in 44 combinations at leading optical outlets in Delhi, Mumbai, Calcutta and Bangalore. UCB's premium range of frames and sunglasses are exclusively marketed by Colorsoft through opticaloutlets.

Amway disinfectant cleaner

Amway India, a direct selling company, has launched Pursue disinfectant cleaner, a disinfectant cleaner concentrate. Launched in a 500 ml pack, Pursue is available exclusively through Amway distributors.

According to the company, Pursue is safe for use in the home on all hard, non-porous surfaces, such as walls, floors, counter tops, toilet bowls etc. It also acts as a fungicide and prevents the growth of mildew, mould and fungi such as the one that causes athlete's foot. An effective sanitizer, it is also a viruside, killing common viruses including the Hiv-1 virus.

Easy Gift Line services

EasyCall, a leading brand in the paging services category has recently launched `Easy Gift Line' services in Mumbai. In an effort to upgrade its services, the company has tied up with an outlet `Feelings'.

By dialling a single response number- 9622001718, gift items such as flowers, confectionery, soft toys and fruit baskets can be ordered at special rates. Thisnew facility is currently open to subscribers in Mumbai.

According to Suresh Rao, group president, EasyCall, Mumbai subscribers can also send gifts to other cities through the company's wide network.

Exide offers improved version of invertors

Exide has added two more models to its Powergen range of invertors, raising the total number to six. An improved, feature-packed range, the invertors are available in sizes ranging from 325 VA to 1250 VA, with prices ranging from Rs 6,000-16,000. The price includes the cost of wiring, installation and battery maintenance for one year. The new models are currently available in the north and Delhi. The company is concentrating on providing a comprehensive after-sales network, says the company spokesperson. Special features include a powerful battery charger, short-circuit, overload and battery deep-discharge protection, single-point warranty for both invertor and battery.