Thursday, April 29, 1999
Ernst & Young -- Specs for global recognition
In an attempt to bring global consistency to its brand, professional services firm Ernst & Young has launched a $100-million global brand building campaign. This is in contrast to its earlier advertising efforts, where its branches in various countries undertook brand building exercises on a local basis.
Green Berg: A natural resort for training?
Realising that resilience is the means to beat a recession, the Green Berg group has decided to step out of the cloister of Kerala's hotel and tourism industry -- and is instead positioning its new property as the ultimate nature resort for corporate training.
Buddhist sect, PC maker share an acronym, and karma, too
More than 700 years after Nichiren Daishonin, the son of a fisherman in Awa, Japan, established a new sect of Buddhism, his disciples are suddenly being deluged with phone calls.
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