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Wednesday, June 9, 1999

New web-linked Office faces Y2K worries
Microsoft Corp president Steve Ballmer tried revving up the crowd at the launch of the new Office 2000 software product on Monday, but even Microsoft's best-known cheer leader couldn't drown out worries about Y2K.

Word-of-mouth ad creates a Japanese idol
Mist curls over the footlights and fireworks sizzle as the star makes his entrance in a red-sequined dinner jacket.

Ad agencies seek common TV rating system
Leading advertising agencies, private satellite channels and advertisers want the two television audience measurement systems -- INTAM and TAM -- to publicly declare by July 31 that they would work together to promote a unified rating system.


 


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