Wednesday, June 16, 1999
Seagram raises a toast to Bollywood
Seagram plans to organise Hindi movie premiers and special screenings of Hindi movies to promote its scotch whiskey brand `Imperial Blue'. Seagram has so far maintained a tony image in the Indian market, with its premium scotch whiskey brands being sold in the upper-end of the market through advertisements which highlight a sophisticated style of living.
The Phantom Menace strikes: Lego to launch Star Wars merchandise
The force will soon be with you. The Lego Group plans to launch a range of Star Wars toys in India in October, coinciding with the release of The Phantom Menace in the country. Lego has entered into a license agreement -- for the first time -- with Lucas Film Ltd, the makers of the Star Wars cult films, to market a range of toys under the same name.
SAS Institute plans foray into knowledge management solution
The $750-million SAS Institute Inc is planning a major foray into the knowledge management solutions segment in the country. The company is an integrated datawarehousing and business intelligence solutions provider.
|
|
