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Monday, June 28, 1999

Marketplace Briefing 

 
Promo offer from Electrolux Voltas

Electrolux Voltas Limited has launched a promotion offer as part of which customers purchasing Voltas Maxclean washing machines will get a Solac Whiteline Mixer Grinder worth Rs 2,295 free.

Valid till July 30, the offer is available with the complete range of Voltas Maxclean- 5kg semi automatic, 6kg semi automatic, 5.5 kg fully automatic, and 6 kg fuzzy logic washing machines. The offer is available in the states of Maharashtra, Gujrat, Karnataka, Andhra Pradesh, Orissa, Bihar, West Bengal and Assam.

Chelpark launches Royale

Chelpark Company Private Limited has recently extended its product portfolio by launching a premium range of inks under the brand name `Royale'. Priced at Rs 25, the product comes in three colours namely majestic blue, regal turquoise and princely black. Targeted at the premium segment, the product is available at 15,000 retail outlets across the nation.

Diet Pepsi in 1.5 ltr pet bottles

After launching Diet Pepsi incans, Pepsi has launched it in 1.5 litre pet bottles in Delhi. Targeted at the home segment, the 1.5 litre Diet Pepsi is bottled at Pepsi's franchise bottler at Jaipur.

Gestetner launches copy printers

Gestetner India Ltd, the office automation major today announced the launch of its new computer connected high speed copy printers in Calcutta. The new technologically advanced 5450 and 5306 copy printers are capable of turning out 120 copies per minute. The new machines have features like tapeless job separator, stamp mode and combine mode.

JK launches Parx

J K (Bombay) Ltd., a part of the Raymond group has introduced Parx, a range of hi-fashion cottons and denim wear for the Indian consumer. Targeted at the modern day executive aged between 22 and 25 years, Parx is available in vibrant, exciting colours and contemporary cuts and styles. The range includes pre-washed cotton shirts and soft feel cotton khakis. Parx shirts are priced in the range of Rs 550 to Rs 750 while the cotton khakisare in the range of Rs 650 to Rs 895. The range is available at all Raymond retail shops and multi brand outlets across the country.

Canon's Pack a Snap package

Mahatta Camera Corporation (MCC) has launched a unique summer package called `Pack a Snap'. The offer includes Canon BF80, a roll of colour film, a weatherproof pouch and a waterproof watch and is priced at Rs 2,585, the price of camera alone. The package, says the company, results from the findings of a research in the field of consumer preferences for the photo products.

Lerros' summer value offer

Lerros, a leisure wear brand has introduced a value summer offer under which it's giving a shirt free worth Rs 525 on the purchase of products above Rs 1,500 or a pique polo T-shirt worth Rs 365 free on the purchase of shirts above Rs 1,000. The limited period offer which opened on June 25 can be availed of at any of the Lerros exclusive outlets or multi-brand outlets.

Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.


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