Escorts Yamaha chalks out plan to increase market share

Escorts Yamaha chalks out plan to increase market share

R Ravichandran

Hyderabad, July 3: In a bid to increase its market presence, Escorts group company, Escorts Yamaha Motor Ltd, has worked out an action plan to be implemented during the year. Director--marketing, exports--Keent Minami said that the company plans to increase its market share to 25 per cent from 18 per cent in a span of three year's time once the plan is enforced. After the relaunch of its 4-stroke version YBX on Thursday, Minami said the company proposes to introduce at least a new motorcycle every year with the latest technology to take on its competitors. During the year, the company intends to increase the sales of motorcycles from 2,00,000 to 3,00,000. "We have a huge line up but we will not hurry like our competitors to introduce in a short period. When we introduce it would be incomparable with others," Minami said. However, he ruled the possibility of entering into scooter/scooterret segment. Our entire focus will be on motorcycles only as the scooters market share in India has gradually come downover the years. According to him, the YBX-125 cc, which was officially launched first in Delhi a few days ago, is targeted at business executives and traders around the age group of 30. The new generation 11 hp engine vehicle is 40 per cent more superior than Hero Honda Splendor, Bajaj Caliber, he said. Minami said the powerful engine, which was developed by Yamaha for nearly four years to suit specifically for India gives much easier handling, flexible auxillation and very comfortable driveability. The dealers have been asked to penetrate into the market. The YBX is priced at Rs 45,000 (ex-showroom) with the consumption of 75 km/a litre on idle road condition and 60 km/a litre on city road conditions. The company has a tie-up with Centurion Bank to finance this vehicle at the rate of 8.9 per cent, which is the lowest in industry.

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