Monday, August 23, 1999
Will Doordarshan hit a six with cricket?
The cricket board's decision to award the telecast rights to DD did not come as much of a shocker. The bid went DD's way because of it higher penetration, of 54 million homes (shouldn't this be 65 million homes?).
Reprogramming its image -- BBC
BBC World has launched a four-part campaign to increase the viewership of BBC World in the core group (over 35 years) and at the same time broaden the target group to include younger audiences in the age group 25-34.
Siyaram's prodigal comes home to larger-than-life welcome
If you thought that non-FMCG companies do not have deep pockets for spending on advertising, think again.
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